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AS A MOTHER & DAUGHTER-IN LAW DUO
Saachi was founded in 2001 by Rose Ajmera, an immigrant from India who was determined to bring traditional Indian embroidery to the American fashion market. Rose saw a lack of representation for her culture in the fashion industry and felt an immense desire for change. With her passion for clothes, culture, and art, she started Saachi right from her home with a mission to combine artisanal designs with western style pashmina scarves!