"Each product tells a story, and every story takes you on a journey to India, its rich textiles, and beyond."
- Rose Ajmera

The owners

Celebrating 23 Years of Passion for Fashion, Culture, and Artistry

SAACHI, founded in 2001 by Rose Ajmera, an immigrant from India, is a brand born from a personal journey. Driven by a deep desire to bring the beauty of traditional Indian embroidery to the American fashion scene, Rose embarked on a mission to bridge the gap between East and West. Rose blended artisanal designs from her home with Western fashion’s elegance, giving birth to SAACHI and its iconic line of pashmina scarves.

Shop now

Our Ethos: Authenticity, Craftsmanship, and Cultural Richness

At SAACHI, authenticity isn’t just a buzzword; it’s the cornerstone of everything we do. Led by our president and head designer, Rose, our team is dedicated to upholding the true essence of handmade clothing and accessories. Rose’s relentless pursuit of quality takes her across continents to the bustling fabric markets of India and China. She handpicks the finest materials here, explores intricate printmaking techniques, and delves into diverse embroidery traditions. Each piece crafted by SAACHI is a testament to old-world luxury and our unwavering commitment to quality. 


Making an Impact: Preserving Tradition, Empowering Artisans 

SAACHI is not just a fashion brand; it's a beacon of hope for centuries-old traditions in India. We champion these ancestral techniques and provide a platform for skilled artisans to showcase their heritage. With every purchase, you acquire a meticulously crafted work of art and contribute to preserving these timeless traditions and the livelihoods of artisans who uphold them. By investing in these communities, we honor their legacy and pave the way for a brighter, more sustainable future. 

Supporting Education with the Ekal Foundation

Our dedication extends beyond fashion; it encompasses a profound commitment to social responsibility. As proud supporters of the Ekal Foundation, we stand alongside their noble mission to provide education to children in rural India. Through their contributions, we strive to empower communities, promote literacy, and foster equal opportunities for all. 

Read more
Press highlights

Press highlights.

press releasesRead more

Boutiques and Stores Across the Nation

Explore SAACHI’s renowned collection, embraced by fashion lovers nationwide. Our distinct style adorns shelves in over 1500 locations nationwide, from boutiques to department stores. Dive into our curated range and immerse yourself in the timeless elegance and modern allure of SAACHI.

Shop online
anthropologie store
hello love
Saks off 5th
von maur
Soft surroundings
smooth moon under
lord & taylor
Sara Campbell
Nordstorm rack
The met
Folk art museum

What's next?

Join our mailing list.

Join our mailing list to find out about sales, influencer spotlights, new arrivals and more! We promise to not bombard you with too many emails! 

Join now

Follow us on instagram.

Follow our instagram for inspo, up to date trends, fun photos and giveaways! We love to connect with you!

follow us

Shop Our New Arrivals.

Start shopping! We hope you enjoy our products and are happy to help if you want more information or help choosing.

Shop new arrivals

Customer testimonials