March is here, which means we proudly celebrate National Crochet Month. At SAACHI, crochet is more than a craft; it’s a tradition handed down through generations, a symbol of resilience, and a connection between India's rich cultural heritage and the modern world. This month, we are thrilled to highlight the remarkable artisans who bring our crochet creations to life, the sustainable practices that shape our work, and the importance of supporting women in rural communities.
The vision behind SAACHI was clear from the beginning: to create Indian art that can be worn in America. India is famous for its vibrant and intricate arts, but the challenge has always been adapting these traditions to the modern, globalized world. Founder Rose Ajmera aimed to create something beautiful, functional, and sustainable—pieces that people could wear, reflecting the spirit of India and crafted with love and care.
Our hand-crocheted collection is one of the standout features of SAACHI’s work. We believe in honoring the timeless art of crochet, not just as a craft but as a means of empowerment. We collaborate with rural women across India, ensuring each piece is hand-crafted with care and intention.
Unlike mass-produced factory items, SAACHI’s crochet products are crafted by skilled women artisans in rural communities. We offer these artisans designs and grant them the freedom to work from home according to their own schedules. This decentralized production model allows women to balance their creative expression with family responsibilities. It’s not just about creating beautiful products; it’s about supporting women’s autonomy, providing income, and helping them build confidence.
Our artisans, second—or third-generation crocheters, train their children and family members by passing down their expertise. This generational knowledge ensures that the art of crochet remains alive, vibrant, and rooted in the community. The work provides income and fosters creativity, connection, and pride in the craft.
At SAACHI, we believe that true beauty comes from nature, which is why we are committed to using sustainable practices in every aspect of our work. We source natural fibers like New Zealand wool and cotton. Our fabrics are dyed with eco-friendly, natural dyes such as indigo, turmeric, and pomegranate, ensuring our creations stay as close to nature as possible. Each piece is dyed by hand, using techniques like hand tie-dye and dip-dye, infusing every item with the love and care that goes into creating it. We want our products to carry meaning, to tell a story, and to help bring about change in an industry that is too often driven by fast fashion.
This dedication to sustainability is a deep passion for our founder, Rose Ajmera. She has spent years perfecting the art of selecting the right fabrics and colors while prioritizing preserving the planet’s natural resources.
Crochet is having its moment. The nostalgia of the 1970s is back, and with it come crochet pieces. Think granny squares, warm tones, and bold patterns. At SAACHI, we’re taking these retro styles and giving them a modern twist. We bring vibrant colors, intricate designs, and timeless beauty to crochet, ensuring it appeals to the fashion-forward while honoring its rich heritage tradition.
But crochet isn’t just a trend for us; it’s a way of life. It represents a commitment to quality, sustainability, and empowerment. As we look to the future, we plan to keep crochet thriving through our artisan efforts and sustainable practices, ensuring that this craft, which has transcended decades, continues to thrive.
At its core, SAACHI represents more than merely creating beautiful products. It’s about empowering rural women and uplifting their communities. In many conservative areas of India, women encounter significant challenges, but through hand crochet, they can carve a path to independence and creativity.
By partnering with these skilled artisans, we preserve cultural heritage, promote economic growth, and generate meaningful work that embodies tradition and innovation. It’s not only about our products; it’s about building a sustainable future for these communities and ensuring their skills and craftsmanship are appreciated and acknowledged globally.
In honor of National Crochet Month, we invite you to celebrate with us by supporting the incredible women behind our crochet collection. Every piece is a testament to their hard work, creativity, and resilience. Enjoy 20% off our crochet collection for March to thank you for supporting sustainable, handmade, and ethically produced fashion. Each purchase you make helps empower rural women and promotes the art of crochet, which continues to be an integral part of our mission.
Thank you for participating in our journey and helping us empower rural women, preserve tradition, and champion sustainability in everything we do.
“My mission is to inspire women to embrace their individuality by offering unique style choices that make them feel confident and comfortable. I believe in providing curated guides that help every woman express herself through fashion in a way that feels authentic and empowering.”
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